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This is a project that I am currently putting together for a friend of ours Prim Naegele. Prim is a school teacher turned entrepreneur, with dreams of internet riches and Martha Stewart type fame. Now I hope that I can position this dream creatively to put her on that path. My wife also tells me that she is a heck of a seamstress and that she makes some of the most beautiful baby bedding. Still unsure of what capacity this site will serve, we will start it as brochure-ware and then let customer demand define its future. These are the kinds of projects I love to take on. They give me the chance to escape the everyday routine and open some new creative doors.

I found that logo conception was a great brainstorming challenge. How do you blend elegance with the simplicity and playfulness of a baby? Easy, the scripted typeface brought in the elegance I was looking for and the letter block brought back wonderful memories of my own childhood. By showing three sides of the block, I was able to incorporate Prim-N-Proper's abbreviations.

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